Jewellery Retail Merchandising (CERTIFIED TRAINING CENTER)

Rs.80,000 (Excluding 18% GST)

Gain an edge in the industry with detailed understanding of the Jewellery Merchandising Process. The course expands your horizons of planning, curating, branding, inventory management and other aspects of Jewellery Merchandising.

practice

3 Months
time

260 Hrs
enroll

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What you'll learn

  • Visual Merchandising Techniques
  • Consumer Behaviour Analysis
  • Market Trend Identification
  • Product Knowledge
  • Budgeting
  • Customer Engagement Techniques
  • Pricing Strategies
  • Branding Concepts
  • Inventory Management
  • Team Management Skills

Course Content

Product assortment planning:

  • Selecting a balanced mix of jewellery items
  • Types, characteristics and settings in Diamonds & Gemstones
  • Understanding target market preferences
  • Seasonal planning and trend forecasting
  • Understanding product and budgeting

Understand Domestic and Global markets:

  • Characteristics of Different types of Jewellery
  • Market Overview, Data Analysis and Product requirement

Visual merchandising techniques

  • Creating attractive window displays
  • Using lighting to enhance product appearance
  • Implementing colour theory in displays

Pricing strategies:

  • Setting competitive yet profitable prices
  • Understanding mark-up and margin calculations
  • Implementing promotional pricing tactics

Inventory management:

  • Stock rotation and replenishment
  • Understanding high-end jewellery (Couture Collection)
  • Managing slow-moving items
  • Conducting inventory audits

Branding and marketing:

  • Developing a cohesive brand identity
  • Creating effective marketing materials
  • Implementing Omni channel marketing strategies

Store layout and design:

  • Optimizing floor plans for customer flow
  • Creating focal points and feature areas
  • Designing an inviting store atmosphere

Customer behaviour analysis:

  • Co-ordinating with various departments with respect to customer orders
  • Understanding buying patterns
  • Interpreting sales data for merchandising decisions
  • Conducting customer surveys and feedback analysis

Digital merchandising:

  • E-commerce platform management
  • Online product presentation techniques
  • Integration of in-store and online merchandising

Vendor relationships:

  • Liaising with Jewellery Exhibition Organizers
  • Sourcing and selecting suppliers
  • Negotiating terms and contracts
  • Managing consignment arrangements

Compliance and ethics:

  • Standards, Hallmarking and Certification of Jewellery
  • Understanding industry standards and regulations
  • Implementing ethical sourcing practices
  • Ensuring proper product labelling and disclosure
Instructors

Mr. Sourav Das

Jewellery Design Faculty

With a passion for creativity and a keen eye for design, our esteemed Jewellery Designer and Jewellery Merchandiser Faculty brings a wealth of experience and expertise to the classroom. Holding a dual degree in Fashion Designing and Jewellery Designing from GIFT, Kolkata, he has honed his skills and knowledge in the world of art and adornment. He has a solid foundation in the principles of design, colour theory, and craftsmanship. His academic journey has equipped him with a deep understanding of the intricacies of both industries, allowing him to blend elements from fashion and jewellery seamlessly.

With over 7 years of professional experience in real-time Jewellery Designing and Visual Merchandising, our faculty member has worked in various facets of the Jewellery industry. His hands-on experience in creating exquisite jewellery pieces, coupled with his expertise in visual merchandising, has provided him with a holistic view of the design process from concept to display.

Mr. Sourav’s expertise lies in translating creative concepts into tangible jewellery designs that captivate and inspire. His proficiency in understanding market trends, customer preferences, and industry standards ensures that their designs are not only aesthetically pleasing but also commercially viable. He brings a blend of practical knowledge and artistic flair to the classroom. He is dedicated to nurturing the next generation of designers. His teaching approach emphasizes hands-on learning, industry insights, and creative exploration, empowering students to unleash their full potential in the world of jewellery design. His dedication to craftsmanship, innovation, and artistic expression sets him apart as a visionary in the field, shaping the future of jewellery design one student at a time.

Jewellery Retail Merchandising involves the strategic planning, buying, displaying, and selling of jewellery products in retail settings. It covers inventory management, visual merchandising, pricing strategies, and customer engagement.

The course typically covers topics like inventory management, product assortment planning, visual merchandising techniques, sales forecasting, pricing strategies, and customer experience management within the jewellery retail environment.

While prior experience in the jewellery industry is beneficial, it is not always required. The course is designed to provide foundational knowledge as well as advanced strategies, making it suitable for both beginners and professionals.

Visual merchandising is crucial in jewellery retail as it enhances the presentation of products, attracts customers, and drives sales. The course will teach you how to create visually appealing displays that highlight the beauty and value of jewellery items.

Graduates can pursue careers as retail merchandisers, inventory managers, visual merchandisers, buyers, store managers, or consultants in the jewellery industry. The skills acquired are also applicable to other luxury retail sectors.

The course typically includes lessons on inventory control, stock turnover, demand forecasting, and supplier relationship management. You’ll learn how to manage inventory effectively to minimize costs and maximize sales.

Yes, most courses include practical components like case studies, projects, and real-world scenarios where you’ll apply merchandising concepts to solve challenges faced by jewelry retailers.

The course is available in-person.

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